India’s honey exports are rising, thanks to growing global demand for natural and organic products. If you’re involved in the export of rice, adding honey to your portfolio could unlock new business opportunities. In this blog, we’ll guide you through the essential steps to successfully export honey from India.
1. Understand Honey Export Regulations in India
Before entering this market, it’s crucial to understand the regulations governing export of natural sweeteners like honey. These exports are regulated by multiple agencies to ensure quality and safety. Key regulations include:
- Registration with APEDA: The Agricultural and Processed Food Products Export Development Authority (APEDA) is the nodal agency for exporting such products. Exporters must register with APEDA for guidance and support.
- Compliance with FSSAI Standards: The Food Safety and Standards Authority of India (FSSAI) sets stringent quality standards for this product, including parameters related to purity, moisture content, and absence of contaminants.
- Export Inspection Certification: The Export Inspection Council (EIC) may be required to issue an export inspection certificate, ensuring that the product meets international quality benchmarks.
For rice exporters familiar with APEDA certification, the process for sweeteners like honey is similarly rigorous but manageable with the right preparations.
2. Market Research and Identifying Buyers
Like any export commodity, sweeteners require thorough market research to identify target countries and potential buyers. India exports these products to markets such as the USA, Germany, Japan, and the Middle East. To succeed, focus on identifying regions with high demand for natural and organic products. Some effective steps include:
- Attend Trade Fairs: Agricultural trade fairs, including those organized by APEDA, provide opportunities to meet international buyers.
- Online Marketplaces: Platforms like Alibaba and IndiaMART offer exporters a way to connect with global buyers seeking natural sweeteners.
- Build Direct Relationships: Establish connections with importers, wholesalers, and distributors in target markets. Just like networking in the rice trade, personal relationships are critical for long-term success in this industry.
3. Packaging and Labeling Requirements
Once you’ve identified a market, ensure your product is packed and labeled according to the importing country’s regulations. As with rice, proper packaging protects the product’s quality during transit. Natural sweeteners like honey should be packed in airtight, food-safe containers to prevent contamination or spoilage. Key considerations include:
- Labels: Include the product’s country of origin, batch number, and any organic or purity certifications.
- Language Requirements: Some countries may require labels in their local language, so it’s essential to verify this before shipping.
Packaging is key to maintaining the product’s quality. For example, in humid environments, improper sealing can lead to quality degradation, shortening its shelf life.
4. Logistics and Shipping
Shipping requires careful planning. Products like honey, being liquid, are sensitive to temperature changes and can spoil if not transported under the right conditions. Here are some considerations:
- Select Reliable Freight Forwarders: Choose a shipping partner experienced in exporting perishable goods, just as you would for rice. Ensure they can provide temperature-controlled containers if necessary.
- Choose the Right Mode of Transport: While sea freight is often the most cost-effective option, air freight may be necessary for markets that require quick delivery.
- Customs Documentation: Ensure you have all necessary documentation, including the certificate of origin, sanitary certificate, and bill of lading.
5. Export Duties and Incentives
One key advantage is the range of government incentives available. While rice exporters benefit from certain export schemes, sweetener exporters can also avail themselves of several benefits:
- MEIS Scheme: This export may be eligible for the Merchandise Exports from India Scheme (MEIS), which provides duty credit scrips that can be used to pay certain import duties.
- No Export Duty: As of 2024, India does not impose export duties on natural sweeteners like honey, making it a cost-effective product for global markets.
It’s also essential to check for any bilateral trade agreements with your target country, as they may reduce tariffs and enhance competitiveness.
6. Export Data and Market Potential
India exported around 74,413 metric tons of this natural product in 2023-2024, generating nearly ₹1,000 crores in revenue. The demand for Indian exports in this sector is growing, particularly for organic, multifloral, and wild varieties. The USA remains the largest importer, followed by European countries and the Middle East.
For rice exporters looking to diversify, these sweeteners represent a growing market with significant revenue potential. By expanding into this sector, you can leverage your existing supply chain knowledge while entering a rapidly expanding field.
Conclusion
Exporting natural sweeteners like honey presents a unique opportunity for rice exporters, millers, and importers to diversify their businesses and tap into the growing demand for natural, organic products worldwide. By understanding the regulations, conducting market research, and ensuring proper packaging and shipping, you can successfully enter this market and boost your profitability.
This blog just scratched the surface of the exciting world of exports! check out this helpful link: lean How to start your export business
Do Follow us on Our Social Media channels to stay ahead in your rice business